WEN hair care is enjoying a lot of success these days, with their products available at their official site, and through retailers like Sephora. But is it all just clever marketing, or are real users giving it the thumbs up?
With so many different hair types, styles, and problems, it’s usually hard to make a hair product that’s a crowd-pleaser. So we weren’t too surprised when we saw that the reviews for WEN are a mixed bag of happy campers and disgruntled customers. So who to believe? The answer: all of them. Individual results don’t mean too much, you have to look at the consensus to make a final determination.
WEN hair care products are taking on the task of educating consumers on a new way to cleanse the hair. According to their claims, most shampoos lather up and contain agents in them that can strip hair of its natural oils. They claim their one bottle of cleansing conditioner actually takes the place of 5 different products in your arsenal. They say you’ll no longer need to use a separate shampoo and conditioner, as they say it works to not only keep your hair clean, but also deeply condition it and detangle it, the way a leave-in conditioner works.
A New Approach to Hair Care
Chaz Dean is given credit for the formulation of the WEN line-up, and he boasts several celebrity clients that he hopes gives him enough credibility to change your mind about the way you’ve been washing your hair all these years. It can take a little getting used to, since we associate shampooing hair with lots of lather and suds, and when it rinses out we know it’s all out because there’s no more foamy bubbles left.
Some have said that one drawback to WEN is the price. Their basic kit comes with a few different products and is $30 for a 30 day supply. At $1 a day the price seems reasonable, considering that you’re getting their flagship product, the cleanser, as well as some additional items that will help you take better care of your hair. It might be more expensive than shampoos and conditioners you can buy off the shelf at your local department store, but it’s supposed to work better than those, so you’d expect the price to be higher.
What’s interesting is that the lowest prices for WEN are found at their main site, but there’s no way to opt out of their recurring shipments. You can get a bottle of their cleansing conditioner at Amazon for $40, but you’re not getting the other items that are combined into the basic package. However, this would be the best method for those that usually forget to call in and cancel an auto-shipment.
We chatted with a customer service rep who assured us that both men and women can use WEN hair care products. We needed some clarification because most of the imagery at their site is focused on women.
What Users Are Saying
Any time you introduce a new way of doing a long-held ritual, you’re going to get some resistance from users. Such is the case here, with some saying that the products irritated their scalp, or made things too oily, and in extreme cases there are reports of hair falling out. Others said that they preferred the old fashioned way of taking care of their hair. But still others said that it worked as promised, and they experienced stronger hair with less breakage
Even accounting for the newness of this product, the consensus is that it’s not a reliable way to treat your hair. Horror stories and glowing reviews cancel each other out, and what you’re left with is an overpriced product for the results it provides. For all of the hoopla surrounding it, it should knock your socks off, and for most, it simply doesn’t.
There’s enough evidence of trouble during the ordering process to motivate you to get your supply of WEN from a third-party supplier if you want to try it out. This will help you avoid such things as being charged twice for the same product, being forced into a subscription plan, and seeing charges on your card a month later. The way it’s set up is that it’s $30 with free shipping when you first get it, but 30 days later they pop you for $98 and send you a three month supply unless you remember to cancel if you don’t want it.
Wen Hair Care Review: The Bottom Line
After cutting through all of the hype, it’s pretty clear that WEN hair care products don’t deliver for everyone that tries them, and there’s only so much you can chalk up to user error. What’s interesting is that there are also quite a few people that say it did work for them. An overwhelming number of users say that it’s not a solution you can use for the long term, or as the last cleansing product you’ll ever need.
When a product is claiming to be revolutionary, you’d expect it to have mostly positive reviews. Chaz Dean may have had luck with celebrity hair care, but perhaps his formula is not scalable for the rest of us. Maybe if you received personal treatment in one of his salons it could work, but it gets lost in translation when put into an at-home program. It seems they are relying mostly on an infomercial and an auto-ship program to promote their product and bolster more sales, rather than simply sell it straight up, which is typically a red flag in any industry.
Best Hair Care Recommendations
You’ll want to come up with a hair care regimen that is customized to your particular hair type, and addresses any specific problems you have. It’s rare that you’ll find a single product kit that hits all of the different areas. It’s a process of trial and error, and mixing and matching until you find the right combination that provides the best results for you.