Overview
Following on the heels of Vitamin C lozenges that people would take at the first sign of a cold, Airborne used a clever marketing strategy to convince travelers that they could help them feel better on and after flights.
The Claim
Airborne hints that you can prevent yourself from getting sick in crowded places like airplanes, airports, buses, workplaces, etc. The trick is they don’t come right out and state that you’ll be able to prevent yourself from getting sick, as this would be a violation of FDA regulations.
They do lead you to believe that you’ll be better off by taking their product before entering these types of places.
Despite their savvy marketing most people take Airborne because they think that it will keep them safe from germs and colds when they’re trapped in an environment with lots of other people. It gets its name from being up in an airplane, as many people feel they are breathing recycled air, and sharing the same air as a few hundred other people all coughing, sneezing, and breathing into it.
This strengthens the misconception that many fliers have that airplanes are toxic environments and havens for germs. This is a myth that has been debunked by experts for many years. Airlines use state-of-the-art HEPA filtration to keep the air clean in an airplane. If you need any further proof, you would see many flight attendants and pilots come down with colds on a regular basis, but they don’t suffer from anything other than jet lag.
The Hype
Everyone seemed to jump on board with this product and it enjoyed a large amount of sales in its heyday, earning the creator a hefty sum of cash that they’re probably still operating with. After several news stories came out, as well as a scathing article in Scientific American, people changed their tune and apparently stopped buying. The website for the company still exists and you can still purchase it at your local drug store.
Because it’s a smaller company there’s no way to tell how they are doing, or how long they’ll be staying in business. By making so much money in such a short amount of time they could keep operating for years without earning a profit. They do seem to keep adding to their product line, so there must still be some demand from a core group of firm believers.
The Cost
Airborne doesn’t cost very much, and they encourage using their product repeatedly in order to get repeat business. To make it even cheaper you can get a coupon for $1.50 off your next purchase. It’s currently going for $6-7 at WalMart.
The Commitment
There’s not much commitment involved, just take the tablet in either chewable form, or the original tablet that requires dissolving it like an Alka-Seltzer into a glass of water. After that they recommend that you continue taking it every three hours as needed.
Evaluation
If it will make you feel more secure by taking large doses of vitamins before getting onto an airplane, it may be a good idea for some. There’s nothing bad for you in Airborne per se, but that doesn’t mean it works, and that doesn’t mean you should take it just for the heck of it.
The scientific evidence is lacking that Airborne actually does what it is designed to do. There may be a placebo effect if you take it believing that it will work. Many times a placebo effect can be just as powerful as a pharmaceutical drug, so it’s not a complete write-off.
Our Recommendation
Don’t buy into this quick-fix mentality of Airborne. A healthy lifestyle that you follow every day will provide a much bigger boost to your immune system than just popping an Airborne the day of your travel. If the immune system were so instantly malleable we’d be able to tinker with it as we see fit. A mix of healthy eating, exercise, and whole food supplements that contain all of your required nutrients is the best way to avoid getting sick, regardless of where you are.
If you have problems with saving money and keeping track of your spending habits then…
When you are looking for space-saving multi-purpose shelving products, you may want to purchase the…
Today's innovative advanced technologies have created many conveniences. The ability to read on the go…
Experiencing the luxury of owning a wireless speaker is a favorite of many people. The…
Home decor is a very individual and personal choice. A new product like Chasing Paper…
Keeping track of events and goals may be difficult for some people. Purchasing a product…
View Comments
Airborne doesn't cure the cold virus. It's not a disease. But it does help. I take it for the zinc in it. Zycam pretty much does the same thing.
The last 10-15 years I got sick with a cold, sore throat every winter, and spent weeks trying to get over it. Last year I started on Airborne two tablets a day, plus a multivitamin for women. I went the whole winter without getting sick. Am still on this regiment, and through the spring and summer I have not gotten a cold or sore throat. The last 10-15 years I was getting a bad cold even during the summer. So I have to give Airborne a 5 star rating.
It tastes so awful it made me gag. Well at least the berry one did. Otherwise it did help a bit. But the taste is enough for me to never buy it again.
I'm a teacher and in the beginning of my career I was sick all the time every month I started taking Airborne and Zicam together and it really did shorten my cold by days if I took it the very first sign of a cold I called it only last for a day. however when I had sinus infections and took antibiotics that did nothing I went to an acupuncturist one time a week for a month and a half and I've never had a sinus infection after that was 7 years ago. Antibiotics don't work sometimes holistic medicines are better
I think it really works. I was severely Ill about 3 months ago. Had the Flu, which turned into Bronchitis then I had a lingering cough for over 2 months following. It just cleared up a few weeks ago. Then just the other day, the same little tickle in my throat re-emerged that I had before I had the flu. I immediately started taking Airborne dissolving tablets twice a day, and it appears the illness is remaining at bay. I am hopeful that it will remain that way!
This airborne really works. I enjoy it. To all who have tried it and still have gotten sick, its mostly becuase you passed a certain stage and its too late to get full benefits of the airborne. I take right at the point to where i feel a scratch in my throat or my head getting congested, you shouldnt expect it to work 100% after you ignored symptons of being sick. Some people also have problems digesting nutrients that just need to change their diet or see a doctor about that issue. For those who talk about science backing us airborne... well its not such a controversy for scientist to spend time evaluating however airborne has herbs and we know how the AMA and scientist in this country back chemical drugs more than herbs and vitamins, im just pointing it out. Only in recent years diet, exercise and healthy eating because popular to help ward off sickness... so no scientist wouldnt really spend time on this as an experiment but inwill tell you i enjoy the taste because its not so bad and it does help me ward off sickness when around people with the flu or a cold. The first time i took airborne i was already sick it helped me heal quicker with all the vitamin C. I was at work and my boss was sick, very nasty flu and i had to listen to his presentation he breathed all over me spit and all! Ugh! But i just went straight to the drug store and took airborne and i didnt get sick! I love this stuff!
Not a very education or useful article. Why not spend some time researching the effects of vitamin c on immune system and other ingredients that are in airborne or similar supplements.
I am not saying whether it works or not but the latest formula has things like echancia and zinc and a bunch of other stuff in addition to Vitamin C. Based on the stuff I read Vitamin C may strengthen your immune system and Zinc has been shown to help reduce cold severity and duration. I don't have the links but there were actual studied done on that.
There is no guarantee but there is science in this not just hype.
"There is no guarantee but there is science in this not just hype."
In fact, it's all hype. There are no studies to indicate that Airborne is effective in any way lessening the symptoms of colds or flu. Read the Airborne label, where it states the product is "not intended to diagnose, treat, cure, or prevent any disease." David Schardt, of the Center for Science in the Public Interest, said that "Airborne is basically an overpriced, run-of-the-mill vitamin pill that’s been cleverly, but deceptively, marketed."
My doctor told me to start taking Airborne because I am so low on my iron and vitamins. I take Airborne along with my daily vitamin and iron and I feel great. It is loaded with Vitamin C which I need anyway, but I haven't been sick with any flu for two winters. I work with the public and was always getting sick. I think it works great!
One thing you should get straight about this product is that you should not take it everyday. Airborne contains huge amounts or vitamin C and other good stuff kind of compounds, but your body can only absorb so much at a time. Most of it will run right through you and end up useless. It can also put your system through a workout processing it and be detrimental. But it does have a use. Developed by a school teacher (who was also a chemist or something?), this can provide a temporary boost to your immune system. If you fell run down or a cold coming on, this could help get you over the hump. Just don’t take it all the time.
Airborne is basically the same thing as Emergen-C: a ridiculously high dose of vitamin C, around 1000%. I'm surprised at the hype that both products received, especially since any excess vitamin C that your body can't use ends up in your urine. Even if you're already sick or about to be, whether your illness is flight-related or not, you get about the same effect from two glasses of real orange juice. I could understand taking this if you're on a strict diet and can't afford the calories of juice, but real juice is cheaper and if you're sick you'll need the calories and hydration anyway. It does work, but you don't need to take nearly as high a dose as is recommended, so it's not worth the hype, or the cost.
I was recommended that by a co-worker prior to taking a flight overseas. She told me that because of Airborne she was the only one who didn't end up sick during her entire trip. It looks like it might help in some situations but I'm definitely skeptical of buying it though. Especially if I can the benefits elsewhere such as eating an orange. Especially since too much of anything is bad! So when I travel again I'll just take vitamin C while staying hydrated and I should be fine before I travel.