Coming in third as far as market share goes, Rockstar Energy drink is trying to differentiate itself from its competitors. Headquartered in Las Vegas, Nevada, they are very similar to Monster, which had a headstart on them. They also directly compete with Red Bull, which dwarfs them in annual sales. But is Rockstar any good, and how does it stack up to its competitors?
Its original gimmick was to offer twice as much product for the same price as a Red Bull. This allowed it to gain ground with consumers that wanted more value for their money. Debuting 4 years after its closest competitor, Monster Energy, they have managed to steadily chip away at their lead, and most estimates put them neck and neck in 2011. They are basically the same product, with just as many spin offs, so it’s easy to see why they split that market segment.
Rockstar energy drink claims to help you recover from an athlete or rockstar lifestyle. But most people use this as a way to get their day going, or to combat the drowsy feeling they get in the afternoon when they’re still expected to be getting work done.
Energy drinks by their very nature are pure hype. Since they aren’t giving your body true energy, but rather a sugar and caffeine rush, the entire market is one big hoax. But people still buy plenty of them, and think that they are actually doing something healthy for their body. It’s baffling.
Rockstar gained market ground by being the cheaper alternative to Red Bull and Monster. They are still the cheapest of the bunch, which allows them to appeal to consumers that want to feel like they’re getting a bargain. You can usually find a can for less than $2 at most convenience stores.
Copying the Monster business model, Rockstar Energy drinks come in a wide variety of flavors and gimmicks. They have tried to address each of the complaints of the original formula with each spin off they’ve released.
Original – This is what they started with and when it came out it was in a big 16 ounce can that touted that it had the same sort of kick as Red Bull, and you got twice as much of it. Definitely aimed at the consumer that ignores the advice of not drinking more than one of these energy drinks per day.
Sugar Free – The biggest complaint about the original formula is all the sugar it contains. To fix this they just took all of the sugar out, but tried to retain the flavor. The consensus is they got the flavor right.
Zero Carb – If carbs are what you’re watching, you definitely couldn’t drink the original, and this version promises that you won’t intake a single carbohydrate, while also getting the same energy rush.
Punched, Punched Citrus – This is a mix of tropical flavors, hence the name, but they also included extra ingredients like guarana, ginkgo, ginseng, and milk thistle, all while delivering the same energy burst as their original formula.
Energy Cola – This is one product they have that Monster doesn’t. It’s like drinking a Coke or a Pepsi, but getting an energy boost at the same time. It’s different than the caffeine high you get from regular soft drinks.
Juiced Mango, Guava, Pomegranate – The original Rockstar mixed with different flavors of fruit juices.
Recovery Lemonade, Orange, Grape – All of these products include electrolytes, and they are designed to chip into the dominance of Gatorade in the sports recovery market. It’s still got the original Rockstar mix of ingredients so you also get an “energy” burst.
Pink – This seems to be marketed to the ladies, the pink color is a dead giveaway. It contains no sugar and no carbs, and just 15 calories.
2x Energy – They get this by adding twice as much caffeine. Caffeine doesn’t give you energy, it just speeds up your heart rate as your body tries to process this unnatural additive. It also severely dehydrates your body, leaving you with far less energy than when you started. This should not be consumed by humans.
Final Rockstar Energy Drink Review
The key to Rockstar Energy drink is that they want to be edgy. Located in Las Vegas and catering to a clientele that fancy themselves rock stars, their products are marketing as being extreme and for those that live life on a higher setting than most.
The average person does not need these products, and they are not doing your body any favors by consuming them. You may feel that they’re giving you energy in the moment, but it’s nothing more than a parlor trick using potent chemicals to create a physiological reaction in your body. It is not true energy, the kind you get from eating wholesome foods that have absorbed the energy of the sun.
These companies are profiting millions and in some cases billions of dollars by providing something that is very unhealthy for people. They aren’t vilified the way cigarette companies are, but perhaps one day people will see them for what they really are.
You don’t need these faux energy drinks if you are treating your body right. Eating healthy foods and getting exercise on the regular will greatly reduce the desire to take these artificial uppers. They only serve to deplete your body of real energy by dehydrating you quickly and powerfully.
Most people will not drink the amount of water needed to recover from ingesting 16 ounces of Rockstar Energy drink, which means they’ll be severely dehydrated by the end of the day. This creates a vicious cycle, as the next day you’ll wake up feeling lousy again and find yourself reaching for another can of Rockstar.