Yodle is a service for small business owners that promises to be able to get their message out to more and more potential customers, thus increasing business and profits. But how well does it actually work, and is it worth the monthly expenditure?
It only makes sense to try to drive more traffic to your practice or business, and most business owners can see the value of ranking in the search engines, and understand that this is how a large majority of people find local businesses these days.
Yodle claims that they can build up your presence on the web so that more people can find you, and those that do find you are more likely to do business with you. They say that they can utilize the search engines so that you start to funnel that traffic to your business’ website, or to have them give you a call.
They also say that you’ll be able to see concrete proof that you’re getting results because they provide analytics, and you won’t have to wait around for a long time to tell that it’s working.
There are several companies out there that offer similar claims, and small business owners are bombarded daily with people that are telling them that they can increase their number of customers and grow their business. Guaranteeing that you’ll be on Google’s first page is one that is often thrown around because it seems like the Holy Grail, and it’s hard to deny that this is where you want to be, rather than on page two. But you don’t want to do it in a way that provides short-term results, but gets you penalized in the future.
Prices vary depending on what your goals are with Yodle, and what your budget is. There are packages that can go for $700 or more, but a specific pricing structure is not provided. Since it isn’t transparent customers are left sharing quotes they’ve gotten. Apparently they try to first mention price points in the thousands of dollars, but will then undercut their own prices and offer services at about the $400 to $500 per month range.
Why don’t they simply list their monthly service fees and allow you to buy directly online? Their sales methods seem very outdated, making you order over the phone from what many people are labeling as aggressive sales tactics akin to buying a used car. They should have packages listed, showing all that’s included, with prices shown so that you can make an informed decision and so you know what you’re getting and what it’s costing you.
This is presented as a pretty hands-off approach to getting your business going, and attracting more customers. You always have to be leery when it comes to letting someone else handle an important aspect of your business. It might all seem Greek to you at first, but learning enough about how this works is a good use of your time. That way you will be less likely to get taken advantage of, and you’ll know that you’re getting good value for your money from reputable companies.
The overall consensus is that the Yodle service provides little results for an exaggerated cost. Some of the complaints given are rather hard to look past, and would make it hard to do business with them. There are of course some testimonials, but it would be easy enough for them to make a case study out of a few businesses in order to build credibility.
Final Yodle Review
Yodle is getting the Thumbs Down rating. There’s simply too much working against them, and many critics have made solid arguments for why you wouldn’t want to go with them. Perhaps the most convincing reason is that if you stop paying for their service you won’t continue to benefit from any of the results you do get. If you go with an SEO service that keeps everything on your domain, and with your phone number. You don’t want them to take over your business and make a website that you don’t own, or a use a phone number that isn’t yours. If you stop paying, it all goes away.
You may be tempted to go with a service like this because you’re tired of seeing your competition outrank you in the search results. You probably think they’re getting all of the search traffic and increasing their business, while you are missing out. While this can cause strong emotions to stir, you have to be careful that you don’t go with the first company that comes along promising you better results.